It's A Very Noisy World
Of course the more competition the better at least for for consumers but it does make things for difficult for business owners especially if they are not keeping up with the latest changes in the marketplace.
In Business As In Life - You Have 2 Choices
Fit In Or Stand Out
If You Fit In - You Will Disappear
Does Your Business Stand Out From Everyone Else?
Perhaps it's finally time to stop being boring.
Playing it safe is no longer safe - it's risky, very, very risky.
Years Ago Seth Godin Estimated That American's View over 1 Million Ads Yearly
Standing out from the crowd demands more than silly stunts.
You can walk around with wet socks in your mouth to get attention
but it won't get people to buy your product.
Without A Clear Differentiating Idea
Attached To Your Product, Brand Or Company
All You’re Left With To Motivate Buyers
Which It Becomes A Raise To The Bottom
Red Ridge Consulting