What Is The Worlds Most Extreme Business?            

                                                           It's Turning A Dream Into A Business

Some people are extremely adventurous daredevils; these adrenaline junkies enjoy death-defying activities. But the entrepreneur, thank God for the entrepreneur.  These rare individuals truly are daredevils. These dreamers and visionaries act in spite of their fears. Not only are they creators of change but they are the driving force behind America's economy. These brave souls often start companies with little more than big dreams and high hopes. These risk takers are willing to lose everything in pursuit of a dream that they alone can see. They prefer to work 80 hours a week to avoid working 40 hours a week. Then on top of that they are also the most misunderstood and under appreciated people anywhere.

                                                             Why Do So Many Businesses Fail?

You've probably seen these statistics, 50% of businesses fail within the first 5 years and 80% within the first 10 years.  Unfortunately these statistics don’t even take into account the number that survive but are on life support.

Very often people that start companies have amazing dreams and are highly skilled in their respective fields however many if not most are unskilled in the fundamentals of marketing.  But they do realize marketing can make or break their company so they experiment.  They put up a website. Some advertise. Others hold sales. Many do social media. A few do PR.  Some even hold promotions to create publicity.

                                                                   Random Acts Of Marketing

Basically they do a little of this and a little of that.  Some of the marketing pulls in one direction while other parts pull in a different direction.  It’s all over the place.  They market chaos.  This type of marketing has little power because it’s not focused on a core idea.  It lacks the energy; force and authority that's created from a unifying theme that makes everything pull together to harness the full power of marketing. 

                                                                   Building Without Blueprints

Imagine what would happen if some company decided to build a 100-story office building but without a plan?  Perhaps they were successful building houses so they decide to try their hand at skyscrapers. They get so excited about this new business venture they actually begin construction without a blueprint. Talk about chaos.  Planning and coordination would be vague to non-existent.  Plumbers, electricians, carpenters, and painters would all be doing things their own way.  Some rooms would lack outlets while other floors could have bathrooms in kitchens. 
                                                          Are You Flying By The Seat Of Your Pants?

Naturally big dreams and hard work are essential but sometimes people get so excited about starting a business they actually start it without a coherent strategic plan.  Fortunately they work extra hard and do everything possible to make the business successful.  Perhaps their product or service is so great or so novel everything starts off great.  Their raw unbridled energy and drive keep the business going initially.  But when times get tough - that's when the guessing games begin.  

Then there are companies that actually begin with a marketing plan.  But often these plans only look good on paper.  And that’s where the trouble begins.  They assume their plan must be exhaustive and so they overload with pages and pages of information.  Eventually, it contains so much information it ends up looking more like a world almanac than a marketing plan.  

They fell into the a trap - the information trap. These plans incorporate ideas for alternative courses of action for all types of possible problems and numerous “what if” scenarios.  It's full of so much information and is so bor-ing no one ever looks at it again.  They end up bogged down with so much data and so many details; they lose sight of their original dream. 

Whenever you're overloaded with too much information it becomes extremely difficult to focus on what’s most important.  It’s natural to assume more data is a good thing because information is so vital.  But the catch is too much of anything even something good is dangerous.  Too much food, water, work, exercise and too much data does more harm than good.  When you're drowning in a sea of data it's easy to panic. Panic is the last thing you want to do in business.  When you panic you make mistakes and usually they're big ones.

                                                           Are You Headed In The Right Direction?




                                                                          Suicide By Panic

Your marketing strategy must be both rational and remarkable.  Its entire purpose is to provide a stable and consistent foundation for everything you do to grow your business.  It must be an insanely clear blueprint that explains your plan so clearly that customers, clients, and prospects understand exactly what your business is all about.                                                                 
                                                              Critical Questions You Must Ask

Does your strategy spell out your plan of action in exact detail with logical steps to grow your business?  
Does it allow customers and clients to quickly and easily appreciate who you are - what you stand for - and the unique value that separates you from everyone else in the universe?   Is it comprehensive in scope while simultaneously preventing you from getting bogged down with unnecessary details so you don't head in the wrong direction?  Does it stop you from doing what you detest - playing guessing games and wondering what to do next?

                                                                           My Promise To You 

             Every business needs a marketing plan that inspires action, confidence, and keeps you focused. 

My ultimate goal for your business, the thing I want most is for you to have a strategy you can be proud of.  So proud in fact you'll want to hang it on a wall for everyone to see every day.  This is my promise to you. If you're not satisfied 100% you'll get a complete refund, no questions asked. .       
               Are you’re tired of winging it and wasting money - confusing symptoms for real problems? 

  If you want a direct and sensible action plan,
one that keeps you focused on what's most important, let's talk.

Email or Call Brian Bodnar at 818 268 8700 to discuss your business goals.






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